The Startup Network
A not-for-profit community for today's startup leaders and tomorrow's legends.
Shadowboxer
2023
Scope: Brand, Brand guidelines, Social assets
Team: Design Director (me), Creative Director (copy)
Explore TSN
The Startup Network needed a brand that could celebrate the vibrant community and reflect their core focus areas: resources, connections, education. Formally Startup Victoria, their existing identity was consistently confused with government initiatives and seen as outdated.
Inspired by a wristband we created an identity that can stretch across audiences and takes a decisive step away from government ties.
Post re-brand, the Startup Network have expanded their reach beyond Victoria, introduced new formats such as their yearly day conference, Future Horizons and their community is thriving.
This work was completed Pro Bono.
Photography art directed by us, executed by the fabulous team at NONE.