Hi.

I'm Anja Hoffmann, a Designer based in Naarm/Melbourne.
I lead teams and design across brand, product and experience.

I thrive in the in-between.

Over the last 3 months you could have found me...

Deep in research, roadmap and design for a social network designed for Neurodivergent, Chronically Ill and Disabled people.

Designing branding and physical product packaging for a haircare startup.

Creating and validating hypotheses to define the best strategy for a government-backed education tool for students.

Enabling a team to define and build a new project management tool for large Civil projects.

You can currently find me

As a Design Director at Shadowboxer, a venture and product studio based in Melbourne.

Speaking about design and accessibility with the community team from Spoony.

Mentoring designers via ADP List and Founders in the Startmate community.

On LinkedIn or via email.

Ask me about

Things I care about: 
Stories, sausage dogs, ideas, wool, fonts, the environment, art, women’s rights, simplicity, breathwork, delicious food, design, curiosity.

Things I could do without:
Egos, timesheets, deforestation, chocolate, conflict, cold feet, gluten. 

All work was conceptualised and executed on the traditional lands of the Wurundjeri Woi Wurrung people of the Kulin Nation. I pay my respects to Elders past and present.
Always was, always will be, Aboriginal land.

Made with 🤍 in Melbourne in 2025.